OLIVIA AND DIEGO: SUSTAINABLE STYLE AND SOCIAL ENTERPRISE
Dianna Marisse "Yana" Uy Santiago is the humble and silent mover of worthy cause that bridges the gap between fashion and the social environment. At 23, Yana has established a brand of fashionable arm candies and neckpieces which are not only sold in Davao, but in other parts of the region and the world.
Dubbed as Olivia and Diego, this young brand has already gained momentum and sparked the interest of both buyers across all sectors and the discerning ones from reputable magazines and digital media.
"Our pieces are sold in some cities in the
Philippines as well as in Germany, USA, Australia, Singapore and Japan,"
beams the designer.
Design Aesthetics
"Olivia & Diego is basically a start-up
business, a brand which evolved from different kinds of handmade accessories.
Our vision and objective is to remind people that great things can come
from recycling/upcycling," explains Yana.
"I've always believed in the power of color.
I want to create jewelry/accessories that are colorful and, at the same time,
showcase Filipino craftsmanship. I want each and every piece to be along the
fashion-forward line, but doesn't veer away from that indigenous and handmade
feel. For all our styles, we make use of old, cotton-knit t-shirts. Few of
our bestsellers include the pieces we call Apayao Asul, Molbog Asul,
Gaddang Abo, Tumandok Abo and Bontoc Abo."
What's In A Brand
One might ask, "Who are Olivia and
Diego?"
Yana expounds on how she coined her design label.
"It was such a random incident. My friend and I went on week-long surfing
trip, a week before the Kadayawan Festival. We spontaneously decided to not
stay in a fancy place and, instead, borrowed a tent. We met a family of
backpackers from Morocco. The couple’s names were Olivia and Diego. Even for
that short while we talked, I got attached to them. I was so inspired by their
passion for travel and life. I named the brand after the couple to remind
myself of the things that really matter in life: relationships, family, friends
and freedom. When we got back to the city, I was itching to start something,
fueled with that imagination and inspiration. Soon, I saw myself drawing
up this humble brand that sells upcycled jewlery."
"I think, what makes Olivia and Diego
different from other local jewelry and accessory brands is its story and the
fact that it's a social business in Davao," shares Yana.
"In production, we work with three
communities: a community of survivors of human trafficking, stay-at-home women
and mothers who provide for their babies. I taught them the required skills to
produce these beautiful bracelets and necklaces."
Business From The Heart
"I've always been interested in fashion, the
philosophy and vision behind every art at craft. Back in college, when I got
accepted at the University of the Philippines, I took a degree in Clothing
Technology --- a course that focuses on the Philippine Textiles and Garments
Industry. My family was quite hesitant about my course because of the
unfavorable state of our fashion industry due to the rise of international
brands coming in. I stood up for my passion and promised myself that I will
build a career that I will be proud of."
"The clothing technology program made me
realize that the industry is more than the glamour people see on the runway, on
window displays, inside retail stores and flashes online. Fashion is a mix of
research, design, production and marketing; It is an industry supported by
copyright laws and patented designs. The daily dealings are made up of rolls of
textiles which are usually finished with toxic chemicals only to be washed away
with gallons of water. Fashion employs a majority of factory workers, the marginalized
who are struggling for ethical working conditions. Going into the history and
philosophy of fashion helped me gain a higher respect for the industry and for
every individual involved in the design process. It gave me a broader
perspective in terms of production and fired up my curiosity and goal in
finding ways to make my mark by making a difference."
"I first fell in love with social
entrepreneurship when I started working as an intern. I was already familiar
with the idea of a social enterprise, but working with one is a different
thing. This social enterprise work with exploited women in slum areas who earn
a living by scavenging waste in landfills. To lift them out of poverty, they
are made into empowered artisans who create home accessories and woven bags.
These women, who once depended on middlemen, are now more dignified members of
society. Working closely with them made me see them in a different way: they
have interesting lives and amazing artisanal skills. They have so much to offer
and what they need are people who won’t look down on them or give them money
out of pity. Like any other human being, they want to feel worthy. These women
made me realize that my true purpose in life is to reach out to people like
them. I have learned that in order to help them, one has to really listen to
their stories. These people have so much to say. These people are not the faces
one sees in social networking sites asking for ‘likes’ or comments, there
is so much to tell and the most effective way is to keep an environment free
from arrogance and personal gain."
"I joined the Social Business Challenge last year
to become a Young Challenger in a Global Social Business Summit. Luckily, I was
one of the 60 Young Challengers from all over the world to attend the Young
Challengers Meeting in Kuala Lumpur, Malaysia. It was an honor to represent our
country. I learned so much from that summit and got to meet one of my heroes
too -- Muhammad Yunus."
At work, Yana finds fulfillment in
what she calls a creative collaboration. "I get inspiration from the
people I work with, the women in the communities. They have never made such big
progress in their lives and I'm proud of every one of them. I want Olivia &
Diego customers (or, as I'd like to call them, ambassadors and advocates) to
feel like they are part of our story and mission, and that their purchases have
helped influence change in each artisan's life."
Follow Olivia and Diego on Facebook and Instagram
for more of their custom pieces and designs. You may also send your orders and
inquiries to oliviaanddiego.ph@gmail.com.
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Story published on my newspaper columnm, Metro Mom.
A1 and A4, INdulge, Edge Davao, Vol. 8 Issue no. 9, 15 April 2015.
A1 and A4, INdulge, Edge Davao, Vol. 8 Issue no. 9, 15 April 2015.