SOUL KITCHEN CO. OPENS GRAB AND GO STORE
Fresh,
cold-pressed veggie and fruit juices are fast becoming one of the most popular
and profitable business opportunities. Aside from reasonable start-up costs and
operating capital, this type of business supports and represents a growing
market that’s leaning towards a healthier and balanced lifestyle.
Today’s
urbanites have embraced the movement to eat healthy, get active and fit. There
are many who ventured into online marketing channels where anyone can order for
bottles to be delivered to their doorstep. It relieves one of the trouble
of having to press your own veggies and fruits, especially if you don’t have
the proper gears nor the luxury of time to do so.
Even
Davaoeños have caught up with the trend and are starting to stick to healthier options
from a variety of fast food selections. To any health-conscious soul, fast food
now means convenient and handy nourishment that you can buy and take with you
wherever you go.
The
growing demand for these nutritious blends prompted the maker of Soul Kitchen Co. to open
a Grab and Go concept store at the heart of Davao’s main food strip. Soul Kitchen Co. is the brainchild of Mimi Vergara-Tupas who is also widely known for her clothing brand and pet grooming centers. A mompreneur who, despite the busy schedule, gives priority to her family's wellness, she herself is a firm advocate of juicing as part of a healthy lifestyle --- not to replace solids but to complement them and nourish the body with nutrients which aren't present in some meals and snacks. "I want my children to enjoy real food --- get the right amount of energy, nutrition and vitamins, and a feeling of wellbeing."
"The
market's response to healthy living is overwhelming, more so with
opening of our take out counter," shares Mimi, the juicing mama. "It was
through my husband's prodding that I found inspiration and energy to put up
this place. This makes it convenient for our customers to choose and buy from
our selection of available best sellers, be it drinks or delectable goods, at
any time of the week. This is a step forward in terms of service, because we
can now cater to their needs without the limitation of delivery
schedules."
I'd say
the soft opening couldn't have come at a better time. With series of holiday
celebrations coming, most people are bound to keep their calorie intake at the
right level with fiber infused drinks and lighter meal options. After all,
health is the best gift you can give yourself and your family.
---
Story published on my newspaper column, Metro Mom.
A1, INdulge, Edge Davao, Vol. 7 Issue no. 187, 3 December 2014.
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