THE VIVID HUES OF HAVAIANAS SUMMER 2014 COLLECTION

 

Summer is a time when we all feel free to enjoy and indulge in life’s pleasures. We deck ourselves in the comfiest of clothes and footwear as we bask in the summer heat. This season’s wardrobe staples / must-haves normally shorts, tank top, sunnies, swimwear, and flip-flops. Looking at aesthetics, nothing says summer more than bright colors and a kaleidoscope of patterns.

 

A footwear brand trusted by families for over 50 years, Havaianas continues to reinvent itself by introducing new styles each year. This summer, Havaianas splashes into the season with a new flip-flops collection featuring bold prints and vibrant “popsicle” shades. This collection was launched in Davao just last week in a fashion show hosted by Martish Marketing Co. (MMC), the exclusive sub-distributor of Havaianas in South East Mindanao, owned and managed by cousins Marga Nograles and Tisha Dominguez.

 

 

Dubbed as Obrigada - which is Thank You in Portuguese, the language used in Brazil – is MMC’s annual thanksgiving event for their loyal clients and media partners.

The fashion event showcased women of all ages decked in the latest Havaianas styles. It was refreshing to see not only young moms and pretty bachelorettes but also little girls on the runway. Each model wore their own style interpretation of summer, which consisted mostly of knee-length dresses, sleeveless tops, shorts, light fabric and floral prints.

Havaianas flip-flops have been an essential ingredient for every summer escapade at the beach or in the city. Every summer, flip-flops lovers sport their favorite Havaianas as they journey to new destinations, stroll with loved ones in shopping malls, or lounge in the summer sun. The brand lives on the summer tradition by inspiring people to indulge in happiness, go out, make a splash, and simply have fun.
---Story published on my newspaper column, Metro Mom.
A1, INdulge, Edge Davao, Vol. 7 Issue 3, 19 March 2014.