Thursday, August 15, 2013

STYLE IN THE TROPICS: EDGY AND URBAN FASHION FROM BERSHKA


Store Specialists Inc. collaborates with Inditex Group, one of the world’s biggest fashion retailers, to bring in the well-known Spanish clothing brand, Bershka, to Manila. Under the Inditex umbrella are sister brands Zara and Massimo Dutti which offer a plethora of stylish pieces to cosmopolitan women.

Trendy girls who are well-traveled can vouch for the reasonably priced fashionable collections that Bershka showcases in 785 stores around the world. It’s about time this fashion concept is brought to our tropical shores!
 
 

Metropolitan Chic
The Bershka girl traces her roots to folk origins by matching retro-style urban wear with bleached denims. Ethnic influences in the form of ikat embroideries and Indian patterns are paired with metallic appliques. Vinyl and acrylic jewelry and bags are great accessories to enhance the geometric cuts. Transparent box type carry-on’s have foil type finishes that give a mirror-like quality to the total look.

The Bershka girl relaxes with her Boho dresses that show off gradient pleating and lace relief, but come party time she stands out with sequins and iridescent animal prints full of metallic and trinket appliques. The shoe collection amplifies last year’s biggest trends. Wedges, flat shoes, and high heels are laid on with spikes, studs, and metal fixes. The use of Napa leather, suede, and vinyl ensure long-lasting comfort.
 
 

BSK, the youngest line, pays tribute to the urban romantic by using guipere embroidered cotton with colors such as salmon, tangerine, nude, and vanilla. Pops of fluorescent orange and black come forth occasionally.



Jewel-like beads, celestial blues, and 3D flowers are some of the futuristic elements that
provide a bold and edgy look. Indigo, lime and fluorescent pink are playfully combined. Gradient tie-die is incorporated with cultural printing. Dresses and boleros with geometric
prints are matched with metallic treated denims and knits. Accessories include perforated
leather backpacks and animal print necklaces and bracelets. Wedges have been spruced up with gold zippers and studs. Slippers and flats are made of a variety of materials such as crochet and lace.
 
 
Diversely Fresh
Denim influences all kinds of garments in Bershka Men’s Gentlementality line. Main items
include baggy trousers that taper at the bottom, loose fitting trousers with a slim touch, and comfortable garments mixed with modernized versions of classic pieces. Printed stripes and T-shirts are also popular.

Earth Lab focuses on comfort with fresh items created in linen and fabrics such as fine knits with a net effect. Tans and sandy tones are combined with camouflage prints and stonewashed denim.

For a more cosmopolitan look, the Night Buster line features new baggy shirts, jackets, and jumpers as key items. The Korean parka has also been reinvented with lighter fabrics ideal for evening affairs.
 
 
Casual yet formal, the Dip and Rise line features preppy styles where blue is the main color, and cotton chino pants and shorts are main items. Sorbet-dyed pieces are mixed with blue shades and overprints on polo shirts and T-shirts set the tone for this trend.
 
 
 

In the Philippines, Bershka is exclusively distributed by International Specialty Retailers Inc. (ISRI), a subsidiary of Store Specialists, Inc. (SSI). The Bershka store is located at Glorietta 2, Makati City.
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Story published on my newspaper column, Metro Mom.
A1 and A4, Indulge, Edge Davao, Vol. 6 Issue 108, 14 August 2013.

1 Comments:

At September 19, 2017 at 5:08 PM , Blogger Tanya Gomez said...

Nice Edgy and Urban Clothing fashion. Thanks for the ideas

 

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