Wednesday, August 7, 2013

SUNLAB'S SAMPLE SALE: STYLISH FASHION HUB OPENS FIRST POP UP STORE


 
Sunlab, one of the quirkiest and most colorful stores in Davao, recently had its first ever Sample Sale last weekend.
 

Owned by three good friends — Havaianas South East Mindanao’s Marga Nograles, FTLP’s Sarah Claudio and ARC Public Relations Director Celine Gabriel-Lim—Sunlab is a fashion hub that houses a wide variety of both international and local brands. The store boasts a strong street following as it carries an impressive collection of trendy clothing and accessories.



The pop-up store, set up in Villa Margarita, featured select designer labels such as Prada, Valentino, D&G, Tory Burch, and MiuMiu. There was also an impressive display of stylish and functional items from local brands like Glamorosa, Shiq Bags, Shoes by Faith, Spruce Pinked, googoogaga, Jean and Rosz Accessories, Jelly Nelly Sandals, and the Havaianas Embellished Collection.



The first day of the sale was reserved for regular clients and friends. The activity opened with a trunk show featuring pieces from the sample sale. I was part of the group of women who were invited to model for the said show. Alongside yours truly were eligible bachelorettes and hot mommas namely Jarisse Go, Vannah Ang, Alicia Jaldon, Tisay Celi, Trisha and Chiara Baluyot, Michele Seng, Carine Bacani, and Carine Cabebe. It was nerve-wrecking for me to be side by side svelte and tall ladies as I had just abandoned my diet during my recent trip out of town. I shrugged off the anxiety and chose pieces which would hide a bit of the excess baggage. The other ladies walked like pros and strutted around the room with elegance and ease. 


 
 
In one side of the room were racks of designer labels in an assortment of soft fabric, lace and crochets, solid hues, mosaics and oriental prints, and classic cuts.  I sensed a lot of panic buying right from the moment the doors opened. Huaraches, accessories, and bags sold like hot cakes. Sunlab’s collaboration with home grown clothing brand Glamorosa was also a hit among buyers, with pieces ranging from chiffon dresses and one piece wonders which are perfect for our tropical weather.  My own loot included chunky accessories and a stack printed dresses.


 

“We wanted to showcase the latest and most-talked about fashion finds that are usually only found abroad or in Manila,” shared Marga. “For a limited time only, shoppers were able to choose from a host of premium brands at discounted prices. With this new shopping concept, chic Davaoeñas need not travel to Manila or overseas anymore for the hottest fashion finds."
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Story published on my newspaper column, Metro Mom.
A1, INdulge, Edge Davao, Vol. 6 Issue no.103, 07 August 2013.

 
 










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