MAKE YOUR OWN HAVAIANAS 2013: IMAGINATION AT PLAY

 

 

It’s that time of the year again when the vibrant spirit of the world’s favorite flip-flops brand, Havaianas, gathered everyone to revel in the ultimate celebration of self-expression - Make Your Own Havaianas (MYOH). The annual event of mixing and matching soles and straps continues to gain a good following over the years as it introduces new varieties that inspire Havaianaticos to take their imagination off to greater heights with customized pairs.

 

Much of the thrill that comes with the annual Make Your Own Havaianas is the way it lets everyone’s creativity run wild, while at the same time, seizing these concepts and embedding them in soles to last. For the fete of creativity, Havaianas further reinforced its stand as it encouraged all Havaianaticos to immerse themselves in a more vibrant experience in this year’s Make Your Own Havaianas.

Every pair made during MYOH had its own unique story to tell. This unique event gives us the freedom to personalize flip-flops to our own liking, depending on our day to day style and character. The possibilities are endless with the wide range of pins, straps and soles to choose from. Nothing beats the comfortable soles of each Havaianas pair. Spruced up with funky pins and colorful straps, Havaianas becomes the most fashionable flip-flops anyone can wear whenever, wherever.

 

As a world-renowned brand distinguished for being an advocate of fun-fashion and self-expression, Havaianas has always been open to collaborations when it comes to its designs. The brand continues to promote the individual charm and personality of several noted icons the world over, hence, parallel ideals and imageries were ceaselessly developed—bringing the energy of the worlds of fashion, sports and art into one melting point.

 

This year, Havaianas proudly introduced its collaboration with Filipino illustrator and Havaianatico Dan Matutina for the first Make Your Own Havaianas glow-in-the-dark commemorative pair. Dan Matutina + Havaianas is available in carbon blue sole with spacemen and space markers connecting the stars to form images.

 

“I’ve always had a keen interest in science, sci-fi, and space,” shared Dan as he described his eponymous design, which is the first glow-in-the-dark, MYOH commemorative pair. “So as soon as they told me that imagination was the theme for this year’s Make Your Own Havaianas, I automatically thought of exploration and fit in spacemen, which I’ve been fascinated with for so long, in my design.”

 

Full of rousing touches that celebrated one’s individuality, Havaianas has once again let everyone mirror its boundless joy and energy as they made it their own. Enthused with the thrill of the season, the world’s favorite flip-flops brand took us off from higher planes to a world beyond everyone’s imagination.

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Story published on my newspaper column, Metro Mom.

A1, INdulge, Edge Davao, Vol. 6 Issue 132, 17 September 2013.