Wednesday, February 20, 2013


The French women’s fashion brand Promod strengthens its presence in the Philippines with the opening of a new store in SM Lanang Premier last February 14. The store, which covers 170 m² of the upper ground floor of the mall, sells all prêt-à-porter and accessory collections designed by Promod.
Promod set up in the Philippines in 2007 with the opening of its first store in Manila. Since then, other stores have been opened in various malls in the region, and later on in Cebu, Davao, and Cagayan de Oro.

Promod is an independent family business that started by selling professional clothing which they chose to not to list on the stock market. After eventually crossing over to mainstream fashion, the brand was created in France in 1975 and now has over 1000 stores in Europe, the Middle East, Africa and Asia. It achieved a turnover of 950 million Euros in 2011, a significant growth compared to the previous year. It appeals to over 225 million visitors per year and employs around 6,500 people worldwide.
Promod is one of the fastest growing French ladies’ apparel brands. The brand’s collections are designed by an integrated team of stylists who create women’s garments and accessories that are easy to wear for young, active, and casual women. The brand’s over-all aesthetic embodies the ‘je ne sais quoi’ feel of the Parisian high street with its modern fashion that seamlessly blends in with the classic and trendy.
Promod responds to emerging fashion by bringing au courant collections that are fine-tuned to what all women want. Spring collection offers a feminine mix of military and grunge with pronounced ethnic inspiration from the Indian and Native American tribal styles; think embroidery and lace inserts paired with graphic Cherokee and cashmere prints in the coolest fabrics of cotton, voile, denim and viscose. The ubiquity of the button down denim shirt and khaki hues keep the themes intertwined to create a strong message of urban ethnic.
Always keeping it modern, Promod constantly updates its retail collection with fresh and original merchandise that will keep women coming back. Collections are renewed every two weeks with exciting new stories and themes being developed each time. Whether on line or in stores, each and every one can discover their themes and colors of the moment for constantly up-to-date shopping.

Story published on my newspaper column, Metro Mom.
A1, INdulge section, Edge Davao, Vol. 5 Issue 250, 20 February 2013.


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